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	<description>Sensible Strategy, Tangible Results.</description>
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		<title>Friday Fun: Which Agency SHOULDN&#8217;T Manage your PPC Campaigns?</title>
		<description><![CDATA[This one: (Text and URLs blurred to protect the innocent). Related Posts:Google Doesn't Know the Difference Between Vegans and VegetariansThe Big Red Scary Numbers, or "Analytics Says Traffic is Down"Testing Isn't Vital to PPC, But It Can Sure Make You Smile8 Ways to Improve Your Web Marketing Right NowMake New Friends via AdWords Tags for [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2011/friday-fun-which-agency-shouldnt-manage-your-ppc-campaigns</link>
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		<title>Testing Isn&#8217;t Vital to PPC, But It Can Sure Make You Smile</title>
		<description><![CDATA[During the course of evalutions of client PPC accounts today we came across an example which so perfectly illustrates the importance of testing that I just had to share it. A Little Background This client had been managing their own PPC campaigns before they came to us. Up to that point, they had spent thousands [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2011/testing-isnt-vital-to-ppc-but-it-can-sure-make-you-smile</link>
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		<title>Warning Signs: An Example of How Easily Unskilled-SEOs Can Take Advantage</title>
		<description><![CDATA[An interesting thread regarding SEO companies developed last week on Google Webmaster Central which I feel is worth commenting on. The raw thread is here: http://umktg.com/BetterPlacement I was first alerted to the thread from this post at SERoundtable: Don&#8217;t Force Google&#8217;s Hand, Especially If You&#8217;re Sketchy A Short Synopsis A potential client of an SEO [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2011/warning-signs-an-example-of-how-easily-unskilled-seos-can-take-advantage</link>
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		<title>Search Trends Flying High Like a G6</title>
		<description><![CDATA[A recent comment in my Facebook feed reminded me to check trending topics on Google: &#8220;If I had to wikipedia &#8220;G6&#8243; to find out what it means, does that mean I&#8217;m too old to listen to the song?&#8221; This song has been everywhere recently, and I can&#8217;t even count the number of times I&#8217;ve heard [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/search-trends-flying-high-like-a-g6</link>
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		<title>8 Ways to Improve Your Web Marketing Right Now</title>
		<description><![CDATA[Typically when I see a title like this I groan, because I know that the body is going to rehash the tired SEO cliches: check your meta tags, write quality content, put your content in social media&#8230; blah blah blah. Today I&#8217;m taking a different tack. Below are 8 cures to the most oft-encountered and [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/8-ways-to-improve-your-web-marketing-right-now</link>
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		<title>Google Doesn&#8217;t Know the Difference Between Vegans and Vegetarians</title>
		<description><![CDATA[I&#8217;ve been carrying around this post for quite a while, waiting to have time to give it the attention it fully deserves. The catalyst for writing it now was an article on the New York Times about how Google wants to become your &#8220;answer engine.&#8221; (I can&#8217;t seem to find the article that I read [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/google-doesnt-know-the-difference-between-vegans-and-vegetarians</link>
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		<title>The Big Red Scary Numbers, or &#8220;Analytics Says Traffic is Down&#8221;</title>
		<description><![CDATA[&#8220;Analytics says traffic is down! I thought SEO was supposed to INCREASE our traffic?&#8221; UntouchableMarketing gets an email like the above (paraphrased) every once in a while. The first few times this happens it can be nerve-wracking, but I&#8217;m more jaded now and I know that 99% of the time there is nothing to worry [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/the-big-red-scary-numbers-or-analytics-says-traffic-is-down</link>
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		<title>The Simplest Blogging Method</title>
		<description><![CDATA[A blog is almost required equipment for a corporate website these days. It grows indexed pages, encourages links, and helps you latch on to new search terms in your industry. The hard part isn&#8217;t getting started, it&#8217;s keeping one going. In fact, this post itself is inspired by the fact that this blog has been [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/the-simplest-blogging-method</link>
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		<title>Why Referrals Matter</title>
		<description><![CDATA[I was just reading a post by Aaron Wall (of SEOBook.com) about how successful people, especially in the Internet Marketing arena, seem to become jerks as they become successful. It&#8217;s SEOBook, so obviously it&#8217;s a great post, but it got me thinking about another topic that comes up a lot: Untouchable Marketing&#8217;s Marketing. It&#8217;s a [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/why-referrals-matter</link>
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		<title>Benford&#8217;s Law and Click-Through Rates on SERPs</title>
		<description><![CDATA[The other day, as I perused the latest &#8220;nerd news&#8221; from news.ycombinator.com I came across a very interesting blog post that captured my attention. It was a summary of the properties of Benford&#8217;s Law. By way of brief introduction, Frank Benford first became aware of this property while working at General Electric, when he noticed [...]]]></description>
		<link>http://www.untouchablemarketing.com/blog/2010/benfords-law-and-click-through-rates-on-serps</link>
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