http://www.untouchablemarketing.com/blog Sensible Strategy, Tangible Results. Tue, 01 Jun 2010 22:58:42 +0000 http://backend.userland.com/rss092 en A blog is almost required equipment for a corporate website these days. It grows indexed pages, encourages links, and helps you latch on to new search terms in your industry. The hard part isn't getting started, it's keeping one going. In fact, this post itself is inspired by the ... http://www.untouchablemarketing.com/blog/2010/the-simplest-blogging-method I was just reading a post by Aaron Wall (of SEOBook.com) about how successful people, especially in the Internet Marketing arena, seem to become jerks as they become successful. It's SEOBook, so obviously it's a great post, but it got me thinking about another topic that comes up a lot: Untouchable ... http://www.untouchablemarketing.com/blog/2010/why-referrals-matter The other day, as I perused the latest "nerd news" from news.ycombinator.com I came across a very interesting blog post that captured my attention. It was a summary of the properties of Benford's Law. By way of brief introduction, Frank Benford first became aware of this property while working at ... http://www.untouchablemarketing.com/blog/2010/benfords-law-and-click-through-rates-on-serps Ever since my good friend and agency-world refugee Luke Van Deman introduced me to www.abtests.com I've been following it closely, checking their feed every day for new insights. Opening their RSS the other day I saw an interesting test: a 22.5% improvement over control. The difference between the two pages? Absolutely ... http://www.untouchablemarketing.com/blog/2010/google-website-optimizer-causes-22-decrease-in-conversion Just saw a thread at WMW about Nexus One ads usurping paid advertisers on AdSense Publishers' sites (via this post about the Nexus One sales page at PPCBlog). If you want to get rid of them you can block google.com. But That Reminds Me... Are you an AdWords advertiser? Listen ... http://www.untouchablemarketing.com/blog/2010/nexus-one-is-robbing-you-maybe Search has become such an inherent part of life in developed countries. It's so ingrained that it is now considered rude to ask a question of someone that you could've "Googled." But it is important to remember that all the major search engines, no matter whether they began as a ... http://www.untouchablemarketing.com/blog/2010/always-remember-google-is-a-business You might think Google and a Web Marketing Consultancy specializing in SEO would be on opposite sides of a line dividing an industry. But both companies are partaking in a business strategy that may become prevalent over the next couple years. What do Goo.gl and umktg.com have in common? On October ... http://www.untouchablemarketing.com/blog/2009/google-copies-untouchable-marketing-business-strategies I want to draw your attention to a very subtle-change in Google SERPs: breadcrumbs. Google has been indirectly advocating their use for quite a while now because they provide a better user experience, and an easy navigational path for their bots. I have been urging clients to use them for several years ... http://www.untouchablemarketing.com/blog/2009/hansel-and-google Long Post Alert http://www.untouchablemarketing.com/blog/2009/web-page-load-time-can-positively-influence-rankings I was doing some reading on one of my favorite forums the other day, and a discussion had broken out about Google's sandbox, whether or not it existed, and what its actual effects might be. I identified three competing theories about the Sandbox-phenomenon, but I only really agreed with ... http://www.untouchablemarketing.com/blog/2009/where-does-misinformation-come-from