Just saw a thread at WMW about Nexus One ads usurping paid advertisers on AdSense Publishers’ sites (via this post about the Nexus One sales page at PPCBlog). If you want to get rid of them you can block google.com.

But That Reminds Me…

Are you an AdWords advertiser? Listen up.

In the ‘Campaign Settings’ menu of AdWords there is an innocuous-sounding set of options titled “Networks, Devices, and extensions”. There are two subcategories within this menu: ‘Networks’ and ‘Devices’.

‘Networks’ is arguably one of the (if not the ) most important settings you can change on your campaigns. But it would take up an entire blog post of its own.

‘Devices’, on the other hand, has been a quiet and uneventful addition to the menu.

But with the release of Nexus One and the wave of new ’superphone’ users sure to follow, it is important to think about what ‘Devices’ you want your ads to show on.

Think about your product or service. Would someone really be using their phone to search for you? If not, disable the Mobile Phones option.

They would? Great, would they be able to complete a meaningful action by visiting your site from their phone (call you, purchase something, download something)? If not, disable this option until they can.

If visitors would be searching for you, and could complete a meaningful transaction with your site, then I would recommend you create mobile-optimized landing pages for those ads. Turn off Mobile Devices in your primary campaign, and make a separate campaign that targets mobile users.

-1 – 1 Is -2

It is important to remember in the AdWords world that every unprofitable click costs you not just the price of that click, but a (potentially) profitable click later on when your budget can’t support another click.

Remember, AdWords decides to show your ad based on whether or not you can afford another click. So if your site is no use to mobile users, you’re only hurting profitable campaigns by leaving it turned on.

Tags for This Post: mobile devices, campaign settings, meaningful action, subcategories, nexus, wmw, settings menu, google

Tags: campaign settings, google, meaningful action, mobile devices, mobile users, nexus, settings menu, subcategories, wmw

This entry was posted on Tuesday, January 12th, 2010 at 11:38 am and is filed under Sponsored Placement (PPC), Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.